NUS SSR was looking for a mobile app that is engaging and will interest the target audience to complete a series of surveys and encourage survey participation. The app also needs to be integrated with a backend to store responses from participants and to populate relevant in-app content based on individual user's past responses. The key challenge was to create an app that not only engages the target audience, but also maximises the time they spend on the app.

The final design of the mobile app featured a clean and minimalistic style, with colourful illustrations to enhance the attractiveness of the app.

Before going straight into working on the app design, we first made a User Flow Diagram to understand the user's journey when using the app, developing wireframes as well to ensure that the content will be neatly arranged and is user friendly.

For questions in the app, we developed different question formats based on the nature of the questions to make the app as simple and user-friendly as possible to encourage survey completion. Users are also able to track their survey progress, serving as a reminder for them to complete any pending surveys. They can also view the overall summary results and gain interesting insights on other users' responses.

Users are also able to have an overview of how much they have earned from completed surveys. This incentivises them to complete the designated surveys to maximise their earnings!