Miriqa was looking for a website that engages their target audience and ultimately drive sales. The key challenge was to create a website that is beautiful and elegant, yet at the same time able to educate users on the science behind the products through showcasing statistics, infographics and charts in an interesting way. It was also important to establish customers' trust, especially with Miriqa being a new and upcoming brand.

Being a new brand in the competitive hair and skin supplement scene, one key factor would be for Miriqa to build up brand awareness and trust. Miriqa's target audience are frequent users of social media and online platforms, thus making it necessary to tap on the extensive reach of digital marketing on Facebook, Instagram and Google Ads.

For the website, we decided to work with an elegant, stylish and sophisticated design, whilst ensuring that it is user-friendly, retaining key information of the supplements. A hair and skin quiz was also built on the site as a fun and engaging tool to provide preliminary indication of the customer's hair & skin condition. Users' behaviour on the site was also constantly tracked to identify the top actions carried out, allowing us to better optimize our digital sales ads.

For the marketing side, we first started with a meeting with the marketing team to better understand Miriqa's products and goals. We then conceptualized a digital strategy using social media advertising to target interested demographics and paid search to capture interested audiences to the landing pages which were used to showcase the unique points of Miriqa's products to increase awareness and conversions. In order to position Miriqa as a worthy choice to try and to cut across the fierce competition and reach out to people who are looking for hair supplements, we focused on Facebook and Instagram ads as it allowed a better definition of audiences by interests, demographics and is able to retarget people who have came into contact with Miriqa. The 2-pronged strategy included Google Ads, to reach people who are actively searching for hair supplements and related products. All traffic were channeled to the campaign's landing page that were captured as warm leads.