Based on client’s niche target audience and requirements, we proposed to run the campaign on LinkedIn as it is the most suitable platform to drive results. We were able to reach out to relevant audience by targeting specific industries, education level and interests of potential applicants.

Campaign performance was closely monitored as we analyzed the results and identified where users might be falling off from the marketing funnel and optimize the campaign regularly. Our team provided insightful recommendations via heatmap tracking to analyze users’ browsing behaviour and implement these findings to establish a conversion-optimised landing page.

Professional, informative and attractive ads were implemented to drive quality traffic to the landing page. We ran Sponsored ads and InMail ads to drive quality leads, and also Spotlight ads to drive brand awareness.

Throughout the campaign, multiple ad copies with different angles, such as highlighting scholarships, showcasing students’ testimonials, how the MBA program can help propel an individual’s career etc. were also rolled out to optimize performance. We also ran retargeting ads to further drive brand recall and encourage users to take action.