*In our last article, we talked about how useful chatbots are to online marketing. Now, we’re panning the focus to the technology’s latest iteration, ChatGPT, the prototype AI chatbot that has gained a lot of traction recently. *

Rolled out late last year, ChatGPT is the newest development to the conversational model developed by AI giant OpenAI based on the GPT-3.5 model. What it is is basically a more refined version of the question-answering AI model that is designed to provide detailed answers to complex prompt questions. 

Here’s a little breakdown of key background information about this model:

▪ Developed by OpenAI, a San Francisco-based AI company, headed by CEO Sam Altman

▪ Invested in by Microsoft for a whopping $1B

▪ Made public on 30 November 2023

▪ Generates answers from a variety of online sources like Wikipedia, scientific journals, news articles, etc.

*It is also worth noting that as of February 2023, it has been called the “fastest growing ‘app’ of all time”, even surpassing the rise of TikTok, and for good reason. Although ChatGPT itself disagrees with being labeled as an ‘app’ and insists on being identified only as a machine learning model. *

What sets it apart from previous models, aside from its technology, is its more “human like responses“ to enquiries. Experts have dubbed it a “disruption” to the way humans interact with computers, especially in the retrieval of information online. It is possibly the easiest machine learning model to use and also the most accessible learning model available in the market today, mainly because it uses text databases from the internet that amounts to at least 570GB of combined data.

The possibilities with that amount of data are truly massive. So, what can you expect from ‘conversing’ with ChatGPT and what does this sleek technology eventually mean for users?

Firstly, you must create an OpenAI account to access ChatGPT. Since it’s in its early research review phase, users can still use it for free and ask as many questions as they’d like. Signing up is very easy, so go on ahead and try it out for yourself here. Aside from giving detailed responses (and even admitting to its own mistake!), it’s possible to keep track of the ‘conversations’ you had with it since ChatGPT actually keeps a record of these on your homepage’s left panel.

Like all technologies, however, it does have a few limitations, including producing incorrect answers at times and reusing the same phrases when prompted with the same question. 

While imperfect (but what technology isn't, right?), the possibilities to be had with ChatGPT or prompt language models, in general, are truly exciting to explore, whether it’s for leisure or for work. Give it a go yourself!