Today’s post is on the top 7 conversion killers on your website. Are you making any one of these mistakes?

1. Your audience has to wait a long time for your website to load.

Decreasing your page load time can improve your website conversion rate by leaps and bounds.

According to Akamai, up to 79% of web shoppers who have problems with web site performance say they will not ever shop on the particular e-commerce site again. In addition, up to 50% of total web users surveyed expect a site to load fully under 2 seconds or less, failing which they will just click the exit button.

What can be some of the courses for a poor loading time? Sometimes we use images that are too large, and sometimes there are just too many redirects on our page. Being mindful and avoiding some of these mistakes can help decrease the loading time.

2. A complicated menu.

A complicated menu or web design raises suspicions from people as it might come across as threatening and outdated. Furthermore, with information overload, it really is hard to identify one single call-to-action or to see exactly which buyer persona you are targeting.

Therefore, always simplify your webpages! A minimalistic and clean design always wins a complicated one. As the saying goes “Good design is a little design as possible.”

3. Lack of social proof and trust elements.

One likely reason for low conversion on your website is probably the lack of social proof. This implies low trustworthiness on the part of your consumers.

Social proof is important. Some examples of social proof are past and current testimonials and reviews by customers.

Social proof signal that there is some level of mass consensus and endorsement to your product/ service, and feeds into the idea that your product/ service is probably at least okay since they are accepted and loved by some.

And increase credibility to your website by writing that your existing social proof is genuine. Assure your prospects that your testimonials are real, possibly by putting human faces next to the quotes, and their organizational affiliation.

4. Expired offers or discount codes

Imagine your prospect making it to the checkout page.

Before he/she makes the payment, he/she enters an expired discount code which is then rejected.

Your prospect will remember this sense of disappointment, and there is a chance that they might not shop with you again. So be sure to remove all expired offers or discount codes from your website periodically.

Trust needs to be earned!

5. Various spelling and grammatical errors.

Various spelling and grammatical errors suggest a lack of professionalism on your webpage.

If you can’t even invest a small sum of money in a proof-reader, why should your clients trust their money with you?

Remember, your website is like the online storefront of your company. Would you want the storefront of your company to look haphazard, like a last-minute work?

6. A lengthy checkout process.

Have you ever abandoned a shopping cart because the check-out form is too long?

You are not alone. According to Forbes, a lengthy checkout process is the number one reason for abandonment of shopping cart.

What can you do to encourage people to buy more and buy fast? Basically have a shorter form. Also, have a “progress bar” to help your buyers see how far they are into in the online purchase process such that they are mentally prepared for how long more it will take them to check things out online.

Also, remember to have elements that inspire trust on these checkout pages. Buttons such as “secured payment” or “secured checkout” will help a lot in customers’ making their purchase on your website.

7. No contact details.

Last but not least, a lack of contact details to the company might result in low conversion rates.

If your prospect cannot find basic information like email addresses or contact details of the company, it might affect their confidence in doing a purchase on your website. For where can they turn to if something goes wrong?

We hope you have enjoyed today’s post on the top 7 conversion killers on your website! Be sure to avoid these mistakes. Have a great week ahead.