The year 2016 is coming to a close–how was your year thus far? Today’s post is on the top 5 Facebook marketing tips to maximise your sales and brand visibility this festive season.
Why care about Facebook Marketing?
According to Social Media Today,
“Shopping starts ramping up in the festive season and peaks in December, when shoppers go into overdrive—retail store check-ins on Facebook spike by 14% compared to the rest of the season, with 39% of check-ins taking place on Saturdays and Sundays.”
For the Singapore market, Facebook has also come up with a handy infographic to highlight useful statistics:
Clearly, Facebook is highly relevant to consumers in Singapore. Without further ado, here are our 5 Facebook marketing tips!
Tip #1: Invite your fans to co-create the marketing campaign with you.
Learn how to engage your audience and win fans via the excellent example of Oreo Cookies.
The amazing thing about Oreo is that the company only has one core product– cookies. Yet, based on that one simple product, Oreo has built an ingenious, fresh, and creative social media campaign to evoke strong and positive emotions with its fans. Last year on November 11, they even invited their fans to co-create cute personalized packaging for themselves and their family members!
Their brand story aims to spread happiness and love to their fans, families, and friends through Oreo cookies. This is to say, they want Oreo cookies to be associated with fun, laughter, and precious moments.
How can any consumer dislike Oreo since they have co-defined the meaning of joy with the company?
Tip #2: Work up positive emotions via your Facebook content marketing strategy.
There are many ways to work up positive emotions via your Facebook content marketing campaigns.
Take, for instance, joy marketing, defined as a marketing strategy employed to specifically evoke the emotion of joy. This is a strategy that can be integrated into your Facebook marketing campaigns.
Here are three simple steps to doing joy marketing via Facebook:
- Do social media listening. Exactly what does your target audience care deeply and passionately about? What do they love talking about? Monitor their conversations on social media, not necessarily limited to Facebook, to find out their various concerns.
- Think about the medium and style of communicating the content. Through what medium would you want to communicate joy and happiness? Would you do it via videos, photography, text, or animation? Or can it be a game? If you are doing interviews, would they be short and sweet, or long-form interviews? Consider the various mediums and styles of communication before doing your content.
- Measure the verifiable metrics and monitor the success of your Facebook campaign. After the completion of your Facebook campaign, track the results and impressions. Also, consider the various implications of the statistics–what have you done well, and what could you do even better for future festive seasons?
Some practical Facebook marketing tips are to:
- Use inspiring or heartwarming quotes. People love inspiring quotes! Use quotations to remind your consumers about the truly meaningful things and people in life.
- Evoke nostalgia. Remind your fans of the meaning behind holidays and reunions–it’s all about their loved ones.
- Use strong visuals. By strong visuals, we mean beautiful, eye-catching, professionally captured/designed visuals that are of high resolution. Let each visual communicate a heartfelt message.
- Happy, catchy, and good music will always endear fans to your brand! Music is the ultimate metaphor and language to the human race. Upbeat jingles with great tempo for example will help make the message, story, or slogan of your brand more memorable.
Tip #3: Run Festive Giveaways on Facebook.
It is always a good idea to execute Facebook campaigns with a strong holiday theme to leverage the joyous festive atmosphere.
Here, we can refer to the example of the recent SK-II giveaway by NYLON Magazine.
Great giveaway events do add to the exciting festive hype and make your brand more memorable to fans.
Tip #4: Use Facebook Custom Audiences to drive conversion.
Reach specific target audience groups using Facebook Custom Audiences.
A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. This ensures that your communication is more specifically distributed to specific audience segments who have already expressed interest in your product or service. Using this function would lead to a higher conversion rate.
Tip #5: Keep track of key events with a content calendar.
Remember that you are marketing your products and services to human beings. We are largely emotional creatures.
Build your Facebook marketing campaigns around meaningful events in the lives of your fans, and they will engage better with your brand. Also, festive seasons usually involve gift-giving, and this might be an excellent opportunity for you to increase your brand visibility with creative social media campaigns as well. You can find an interesting holiday calendar here to find an occasion to build your brand around.
We hope you have enjoyed today’s post on the 5 Facebook marketing tips for festive seasons. Have fun this holiday!
