Ever wondered why so many content marketers love using infographics?

An infographic is one great method to effectively communicate your information to your readers, especially when you are handling complex data. They are eye-catching and easily digestible, with interesting facts and handy statistics presented in a visually attractive manner. With the use of bold and pretty colours, they can also be visually attractive.

When infographics are used well on social media, they can be the competitive advantage for your brand to stand out in a competitive industry.

Today we present the top 5 reasons as to why you can consider using infographics in your content marketing.

Reason #1: They position you as a thought-leader.

The best infographics are simple and elegant, with the most interesting analysis filtered from complex sets of data. This showcases the intelligence and domain knowledge of the team behind the brand.

People remember things that are interesting, and the wise usage of numbers gives any brand a high level of credibility.

Reason #2: They are portable, embeddable and can be printed into a one-pager.

Infographics highlight the most compelling and intriguing ideas and concepts of a particular topic. In other words, even if you know nothing about a particular subject, you can print an infographic, memorise some facts on it, tuck it into your pocket and still be impressive at any networking event.

They are convenient and content marketers who use infographics make life easier for their readers. Therefore, the brand is more esteemed and trusted from the perspective of the reader.

They can also be embedded easily into any blog posts or webpages, so that is definitely an added plus for your brand and readers!

Reason #3: They increase the chances of your Facebook post going viral.

If the infographic is visually attractive, there is a high chance that your Facebook post can go viral.

This is because people usually appreciate and share content that is valuable and simple to understand. The alternative, of course, is to share the full reports where one gets the complex data from. In today’s modern age of social media, infographics are clearly more preferred.

Reason #4: They have high professional value-added to your targeted audience.

Because infographics are usually derived from raw sources that are heavy in data, professionals who don’t have time to read those long reports and complex data will appreciate the infographic.

Therefore, they have high professional value-added to your target audience.

Reason #5: They increase brand awareness.

Most people are visual, so even if your readers don’t find all data from your infographic useful, they can still remember your brand.

And stronger brand awareness is a very precious outcome for content marketing!

We hope you have enjoyed today’s post on infographics. Remember to apply our 5 tips to your content marketing strategy!