Today’s post is about the 6 ways to do lead generation for your business.

What is “lead generation”?

A lead is someone who has indicated an interest in your brand’s product or service in a certain manner. Lead generation is the process of converting this interest into actual sales for the company.

And lead generation is truly the most powerful and fun part of digital marketing–imagine creating strategies to drive sales!

6 Ways to do Lead Generation

1. Ebook

Offering an ebook as a free gift is a great way to do lead generation. For one, it shows yourself as an authority and a thought leader in the domain of knowledge. For another, it helps build interest and trust in your prospect. Your prospect will feel that they are getting something useful and of value from you, even though they are not paying for it yet.

So in the event that they are paying for your service… would the deal and value not be greater?

2. Webinar

A webinar on a particular topic that is of interest to your prospects will help your prospects feel close to you. Also, since the webinar can be held in real-time, your prospects can ask you questions on the spot and get any doubts clarified. This is much more efficient, time-wise, for you and other prospects as well, since the prospects can learn a lot time-wise.

3. Word-of-mouth referral

The word-of-mouth referral is powerful because the prospect already trusts a friend or an influencer who has presumably used your service or products before. So the act of converting the prospect to a paying customer is presumably easier or less time-consuming. To ensure an effective word-of-mouth referral, concentrate on servicing your existing customers well!

4. Promotion at a PR event

Don’t underestimate the power of showing up. Whenever you do a promotional event in public or a publicity stunt, you hit the masses. For every 100 people you reach, at least 5% will be attracted to your products or services. It’s simply the law of numbers!

So don’t fear publicity, even if you feel that you are not perfect or good enough.

5. Cross-promotion and collaboration

Is there a company that is in the same industry as you, with different offerings? Is there a company that is of a different industry as you, but complementary offerings? Do consider cross-promotion and collaboration! It’s usually fun and effortless, and it is the combination of two or more companies that add exponential value to curious prospects.

6. Live chat on website

See our live chat function on this website? Well, including this function is usually good for lead generation, because it gives almost instant gratification and promotes personalised services. You can clear your concerns on the live chat function at a distance, without the salespeople being too intimidating and pushy.

We hope you have enjoyed today’s post on lead generation for your business. Have fun building and converting your leads! 🙂