07 Jul 2020

5 Factors Affecting App Development Costs in Singapore

Mobile app development services are in demand these days, especially in Singapore. Although popular, some businesses are still at a loss as far as actual mobile app development goes. Most are beset by a lot of issues, particularly wary about costs and other considerations. In order to do it right, it’s crucial not only to get the right people on board with the project but also a reliable estimate of app development costs in Singapore.

Factors affecting app development costs in Singapore

There is no clear-cut way to determine exactly just how much it takes to have a fully functional mobile app. In Singapore, the cheapest app (with very basic functions) will cost about $10,000. Feature-rich ones, however, are expectedly more expensive, ranging from around $100,000 to almost $500,000. Of course, there are additional costs for any subsequent revamps or updates.

To have a clear picture, we give you five of the most important factors you have to keep in mind when determining app development costs in Singapore:

  1. App Technologies
  2. Design & User-Experience
  3. Mobile Operating Systems (iOS, Android, Windows Phone, etc.)
  4. Back-End Capabilities
  5. Human Capital or Acquired Talent

Now, let’s explore these five factors affecting mobile app development costs in Singapore!

App Technologies

In a previous article, we emphasised how important choosing the right mobile app technology is. There, we detailed two main modes of app technologies: native, cross-platform (hybrid and cross-platform native), including a brief mention of web apps.

Basically, native apps seamlessly work with a specific operating system (iOS, Android, Windows Phone, etc.). These apps are inflexible and will only work within the mobile app frame where it was written. The exclusivity makes it rather expensive, as individual apps have to be coded for each operating system. However, many consider this to be the best performing since it assimilates well with the device’s built-in features.

On the contrary, cross-platform technologies are cheaper and more flexible. It is written in a single codebase and runs on all operating systems. There’s no need to rewrite the code for another operating system. It has two main approaches: hybrid and cross-platform native. For a cheaper and shorter development period, developers turn to cross-platform technologies. It promptly powers through client requirements without burning too much developmental time.

Finally, we have web apps. Web apps work like, you guessed it, a website. What makes web apps perfect for businesses is that it is the most economical option, perfect for those starting out. It has fewer requirements, costs the least, and could be released in the shortest amount of time.

Design & User-Experience

That first point of contact (seeing the logo, the colour scheme, the overall design) determines whether your app successfully leads to initial customer satisfaction. And this is crucial to making repeat transactions in the future.

One of the main functions of good mobile app design is that it emphasises users’ familiarity with the app and its services. It’s what users immediately notice about your app, so the design must correlate with its identity. Of course, impressive designs would cost more than the average. A mobile app’s usability relies heavily on both hardware and software components. However, you have to be wary of another aspect that determines user retention in the long run—user experience*.*

The majority of an app’s success comes down to how quickly it completes a task for a user. Any momentary buffer can make users impatient. Design and user-experience must seamlessly work together; only having an impressive design but a poor, barely functioning app interface won’t cut it. Additional capabilities (location tracking, touch sensors, etc.) is part of the overall design experience. Inclusions like these would obviously mean accrued expenses.

Mobile Operating Systems (iOS, Android, Windows phone, etc.)

Cost is also directly influenced by which OS you wish to release the app. Determine this by examining the behaviour of your target market before deciding on anything. For instance, iOS users are more receptive to paid apps, while Android users are more hesitant. A September 2018 mobile OS market share update for Singapore shows Android’s market share at 56%, followed by iOS at 43%. This shows that there are more Android users than iOS users or any other mobile operating systems in the country.

Before you get excited and plan for an Android release, keep in mind that testing (measuring an app’s functionality, usability, and consistency before final launch) is longer for Android apps. Why? The simple reason is that an app’s compatibility must be tested with so many Android devices. It requires a greater number of customisation which makes the deployment cycle longer. Longer testing periods aren’t cheap, but since Android dominates a large part of Asia, including Singapore, the additional expenditure may not be in vain.

Back-End Capabilities

Confirming the features and functionalities of your app will determine whether it will demand additional expenditure for a back-end feature. And what’s the back-end, you might ask? Compared to front-end, which refers to the websites’ visible parts and what users see or interact with, back-end works behind the scenes. Simply put, it is something you cannot see; a system that allows uninterrupted communication between the servers and databases.

An app’s back-end keeps your data synchronised from one application to another; from the web to app and vise versa. It also stores whatever data you input on the cloud and keeps it there. Back-end can spread or “communicate” that data based on user or app activity. The more we use an app, the greater amount of data and progress we store. Back-end capabilities let you save all that information and progress, ready for when you use it again.

Since this action demands stronger data management, it would also cost more than static apps (apps that don’t need regular updating). It is for this very reason that apps that rely purely on offline capabilities (e.g. calculator) and don’t need data synching are much cheaper. Of course, the majority of apps in existence today, especially for e-commerce, need to sync.

Additionally, the back-end technology also oversees some of these important app features: user management, social media integrations or connections, cloud storage, and push notifications.

Human Capital or Acquired Talent

You can’t put a price on talent, so this factor is more relative than the others. You can either choose to work with freelancers (which may be a cost-effective albeit tricky option), agencies, or build your own in-house team. Mobile app development agencies would already have these in-house experts, made up of project or product managers, designers, and mobile app developers (post-development and during the marketing phase, you will also need a mobile marketing team).

Now what do these three major talents actually do and how do they impact the development?

Product or Project Manager

Product or project managers turn an app’s vision into reality. They oversee the project and keeps the whole team aligned with the app’s goal. While coding isn’t really what they should focus on, they do need to be well-versed about mobile development. The technical know-how would enable them to oversee the project well and manage the team. Since they are familiar with the overall business strategy, Project Managers must also liaise with developers. They also keep the lines open with clients and ensure that the latter’s requirements are carried out well.

Designers

Designers do more than make the aesthetics appealing or ensure that the creative aspects are complementary to the brand’s identity. In a sense, they also ideate an app’s user interface. Different types of apps need different types of designers; you can’t just loop any type of designer into the project. Each type of app requires the expertise of different designers. For the development of gaming apps, for instance, you’ll need animators and concept artists.

Developers

Mobile app developers are responsible for building the bones of the apps; they contribute most of the work into the development process as they code based on several mobile technologies. The exact number of developers needed for a project would rely on the type of purposes they serve. The number of developers you hire would dictate the total expense, but the cost is usually a matter of expertise. Developers have two major categories: Full-stack Developers or Specialised Developers.

If you intend to focus only on a single, core aspect of your business, then go with specialised developers. They include both front or back-end developers. Specialised developers provide high expertise on specific functions and offer a funneled vision of your app. They are good at highlighting the nitty-gritty details sometimes overlooked by “bigger picture” full-stack developers. So, if it’s expertise in the one-specific function you’re looking for, then specialised developers are your best choice.

A full-stack developer on the other hand is the “jack of all trades, master of none” type. In essence, their wide-array of skill set makes them more expensive than a specialised developer. They may not be a perfect fit for those who have more complicated apps on their mind (for those, you need specialised developers). Full-stack developers are a good choice, however, for those who need experts proficient in both front-end and back-end languages. Their mastery enables them to manage projects on their own. We recommend the expertise of full-stack developers for start-ups or small-scale businesses who need their apps to be flexible.

Mobile apps are lucrative marketing channels for businesses.

The barriers to entry have diminished over the years. Smaller businesses can and do leverage on the potentials of mobile nowadays. A clear picture of app development costs in Singapore can help grease your own mobile app journey.

The mobile app realm is ripe with opportunities for brands. Include a mobile app to your overall strategy and give your brand the boost you need to achieve higher gains! So, start developing your mobile app with dedicated experts now to provide greater value for your customers!

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