1. Planning & Brainstorming

We start by poring over the creative brief to understand the client’s requirements better. Here we throw ideas around and communicate with clients to flesh out requirements & the non-negotiable elements that they want to see in the videos or animations. We draw up ideas based on their brand and analyse their previous content to seamlessly integrate the video and animation into their strategy.

2. Visualising the Style

At this stage, we let our imaginations run free! Based on the client’s brand guide and our own creative vision, we start visualising how the video or animations would look like. For animations, we shape character designs, illustrations, text & typography, colours & icons. With video content, we outline the shot list and illustrate the sequencing to establish the scenes better.

3. Mapping the Storyboard

Next, we illustrate a static storyboard so we can map out the scenes better. We draw the scenes by hand to see how the scenes will play out and edit the narrative if needed. For animation, this means filling the bones (the story’s structure and foundation) with meat to make the animation project come to life. For videos, we start collecting everything we need after polishing the storyboard—collecting existing clips and/or shooting new ones.

4. Optimising & Monitoring of Video & Animated Content

Now that the video and animation content’s complete, it’s time to maximise its potential on the web! We don’t just select the right format or delivery channels for your video or animation campaign but also monitor its performance by looking at related metrics to know how impactful it is to your overall marketing strategy!