Brands use video and animation marketing to compel people & engage them better. With videos and animations, you not only
get increased interest surrounding your brand, but ads and websites with convincing videos generally convert better as well.
1. Planning & Brainstorming
We start by poring over the creative brief to understand the client’s requirements better. Here we throw ideas around and communicate with clients to flesh out requirements & the non-negotiable elements that they want to see in the videos or animations. We draw up ideas based on their brand and analyse their previous content to seamlessly integrate the video and animation into their strategy.
2. Visualising the Style
At this stage, we let our imaginations run free! Based on the client’s brand guide and our own creative vision, we start visualising how the video or animations would look like. For animations, we shape character designs, illustrations, text & typography, colours & icons. With video content, we outline the shot list and illustrate the sequencing to establish the scenes better.
3. Mapping the Storyboard
Next, we illustrate a static storyboard so we can map out the scenes better. We draw the scenes by hand to see how the scenes will play out and edit the narrative if needed. For animation, this means filling the bones (the story’s structure and foundation) with meat to make the animation project come to life. For videos, we start collecting everything we need after polishing the storyboard—collecting existing clips and/or shooting new ones.
4. Optimising & Monitoring of Video & Animated Content
Now that the video and animation content’s complete, it’s time to maximise its potential on the web! We don’t just select the right format or delivery channels for your video or animation campaign but also monitor its performance by looking at related metrics to know how impactful it is to your overall marketing strategy!
The team at Amber Creative have done a great job handling the design of our website. As a new school, it was important for us to work with a partner who could understand our value, the prestigious heritage of Repton and help us to stand out in this competitive landscape. Throughout our collaboration the staff at Amber have been helpful, responsive and efficient. We really appreciate their patience, creativity and helpfulness!
Jackie’s team at Amber Creative exceeded my expectations. We had an idea of how Glovida’s website should be like, but the Amber Creative team provided advice that helped us achieve goals beyond creating a beautiful e-commerce site. Armed with a team of experienced and knowledgeable professionals, Amber Creative was responsive and highlighted many areas that we could improve on. The end result was a stunning, user-friendly website that helped boost Glovida’s sales significantly.
In my line of work, I need to have a proven agency that not only delivers results quickly, with very good knowledge and provides value beyond basic accountability. Jackie and her team have fulfilled our requirements and set themselves apart from some of the other agencies we explored before. I would recommend her to anyone who needs agency driven to your company’s goal in digital marketing ROI.
Amber Creative is led by a creative and business-centric mind, and a true dynamic leader that is Jackie Yeo! We chose to work with her agency longterm because the proof is in the pudding - our campaigns together resulted in a whopping 71% improvement in cost per acquisition! Jackie’s team is highly adaptable and big on customer service. Definitely a keeper for the long haul.
Working with Amber Creative has been enriching over the past 5 months. They have demonstrated a clear understanding of social media, what works and what doesn’t. The content created by the agency was great, especially the videos on Instagram. The videos were creative and engaging, which received good feedback from students and staff. Our communication with Amber was awesome. Alexa and Cheryl have been very responsive, and explained their strategies very well. Thanks!
We make sure to always leave your audience with something to consider. Our work combines the artistic vision of our creative team with their expert knowledge on trends in order to make visitors stay on your site longer and increase their interest, not only with your products but with your brand as well.
At Amber Creative Singapore, we meet your needs halfway & apply our expertise on Digital Marketing to create a more robust, more engaging marketing strategy for you.
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