CLIENT

Repton Schoolhouse

PROJECT

Website Design & Digital Marketing

Repton Schoolhouse opened its doors in January 2019. As a new preschool in Singapore, Repton wanted to build brand awareness within Singapore and differentiate themselves as a premium preschool with a unique British and Singapore curriculum.

Services & Tech

  • Marketing Strategy
  • UIUX Design
  • Wordpress
  • Video Art Direction & Production

18M+

IMPRESSIONS

470K+

VIEWS

196K+

CLICKS

Brief & Challenge:

Repton Schoolhouse is a premium preschool that offers a holistic curriculum combining the best of British and Singaporean education system and traditions. They envisioned the website to be able to interest their target audiences and provide key information about the school – such as Curriculum, Enrichment, Programmes, Admissions, and more. The key challenges were to create a website that communicates Repton’s niche services and values and maximising interested users’ time on the website, whilst maintaining the guidelines of Repton UK.

Typography

Colour Scheme

Wireframes

Solution & Outcome:

Our team designed a mobile optimised website encompassing Repton’s prestigious look and feel with well-structured information architecture ensuring that pages and sections flow smoothly.

By keeping the homepage concise, it helps users focus on the important points without clutter. The website is also sectioned for intuitive reading and call-to-action buttons are available at appropriate places, inviting visitors to sign up for a preschool visit.

Repton Schoolhouse Marketing Video Full Version

BRIEF & CHALLENGE:

As a brand-new preschool in Singapore, Repton wanted their first video to raise brand awareness and allow more parents to experience Repton through the video. Their success in the year also enabled the opening of their second schoolhouse in Bukit Timah in 2020. We subsequently did two more videos for Repton, to bring out their branding and showcase each of their campuses.

SOLUTION & OUTCOME:

Our creative team researched and curated a storyboard with the goal of building Repton’s brand awareness by reaching target audiences in a memorable and creative way by using the camera angle from the perspective of a child to introduce Repton Schoolhouse.

The video captured the different angles of Repton’s unique selling points – such as the purposefully designed seamless indoor and outdoor schoolhouse, discovering the life in a day at Repton and testimonials by parents. After the implementation of the video on the website and social media ads, we generated  a 20% increase in leads for Repton.

Repton Schoolhouse Marketing Video 30s Version

Process

1. Research

2. Conceptualisation

3. Storyboard

4. Production

5. Post-Production

Landing Page Designs

BRIEF & CHALLENGE:

Repton wanted to build awareness of their brand, so we proposed having a free trial class where parents and children can experience Repton Schoolhouse and Repton’s methodology. We also proposed organising open houses where parents can tour the campus and meet the teachers.

SOLUTION & OUTCOME:

Our team started by building a conversion-optimised landing page for Repton’s lead generation campaign. Then, bright and attractive Facebook and Instagram ads were devised together with attractive Google ad copies to drive quality traffic to the landing page. With the data gathered during the campaigns, it was a process of relentless testing and tweaking of ads and copies to keep ads fresh and reach new audiences. During the campaign, new audiences of different demographics and locations, and lookalike audiences are tested. Over 140 leads were generated and there was a reduction in cost per acquisition by 34% over the 10-months campaign.

18M+

IMPRESSIONS

470K+

VIEWS

196K+

CLICKS

View Our Work

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