We crafted a digital strategy that focuses on LinkedIn and Google ads as LinkedIn is the most suitable social media platform to reach out to the right target audience for recruitment efforts, whereas Google ads allow us to target applicants who might be interested to work in Singapore or PwC SG based on their search terms.

Search terms were closely monitored throughout the campaign, where we ensured that irrelevant and negative keywords were excluded, and that the list of keywords were constantly updated to broaden the scope of targeting and reach out to a wider group of audience.

Throughout the campaign, multiple ad copies with various marketing angles were ran to entice the target audience and drive conversions. Visually striking LinkedIn ad creatives of Singapore landscape were used to portray Singapore as an attractive country to work and live in.

We also provided insightful recommendations to develop a conversion-driving landing page, ensuring that the key messages are highlighted clearly on the page and that it is easy for users to submit their applications – both which are the key essences to driving a successful lead generation campaign.