Juz Interior Case Study | Amber Creative
  • Web & App Design + Development
  • Digital Marketing
  • UIUX Research & Design

CLIENT

Juz Interior

PROJECT

Website Revamp & Marketing

Juz Interior, a company providing interior design & renovation service, was looking to engage an agency to revamp its website and also provide expertise on an effective digital strategy to generate leads and increase their customer base. ​

Services & Tech

  • Marketing Strategy
  • Facebook Advertisements
  • UIUX Design
  • Web Devlopment

43%

LOWER COST PER CONVERSION

2X

GROWTH IN LEADS

Brief & Challenge:

Juz Interior approached us to refresh its website design. They wanted their new website to adopt a minimalist, clean and sleek style whilst showcasing images of their interior design projects.​​Since the website is heavily image-focused, the main challenge was to create a web design that reflects a cool and minimalist style as the project images are of different lightings/colours. It was also important to allow homeowners to browse through the projects and designers’ portfolio and generate interest towards the company.

Colour Scheme

Wireframes

Process

1. Research

2. Wireframe

3. Design

4. Develop

5. Testing

6. Launch

Solution & Outcome

The final website is a modern and sophisticated site featuring latest design trends and colour combinations. Available treatments and ongoing promotions were also clearly highlighted and benefits of each treatment were emphasized in attractive layouts to drive more appointment bookings.

The new website saw longer session durations and lower bounce rates, which indicates that users are more engaged with the website and spending a longer time on it. Users’ behavior on the site was also constantly tracked as such insights allowed us to better optimize our digital ads.

BRIEF & CHALLENGE:

Juz Interior had been running their own marketing campaigns but to little success. Frustrated with the results, Juz Interior decide to get help with digital marketing expertise Amber Creative. The challenges were to seek Juz Interior’s unique points and help them stand out from their competitors, generating leads and maintaining its cost per acquisition within their budget.

Landing Page Design

SOLUTION & OUTCOME:

Our objective was to drive conversions and improve search visibility. Before running the campaign, our team began by creating a high-converting landing page, highlighting Juz Interior’s unique selling points with compelling imagery and copy together with strong call-to-action buttons. In addition to creating a landing page that converts, pointing the ads to the right audiences is an equally important part of the puzzle to generate quality leads. This was done in conjunction with creating Google Search Ads to enable Juz Interior to be visible when people searching for renovations. During the campaign, ad angles were constantly adjusted and new audiences were tested to bring in new customers into the sales funnel.

43%

LOWER COST
PER CONVERSION

2X

GROWTH IN LEADS

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