Cordlife Singapore

Cordlife underwent a full UI/UX research, prototyping, and user validation process, followed by a bespoke custom web design and development to enhance user experience.

About

Services & Platform

Development

Software

UIUX

Website

Duration

Approx. 2.5 months

The Project

Cordlife wanted to revamp their website which was dated in design and overcrowded with information.

The Challenge

The main challenge was the website having too many words and navigation was challenging to find relevant information. They wanted a website which can be personalised to different groups of customers as well as doctors and potential partners.

Outcome

Newly Designed Website

Users across all the different personas surveyed love the new fresh look of Cordlife website and found information to be a lot more intuitive. Attractive illustrations and a fresh, modern design delight expecting parents as they visit the website to learn more about the various Cordlife services

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