i-Global Holdings Ltd
DIGITAL MARKETING | LANDING PAGE DESIGN
i-Global Holdings is a boutique fund house that specialises in IPO consulting services and Corporate Financing.
1. THE CHALLENGE
i-Global needed a new way to get more clients, and wanted to explore digital marketing as an avenue to generate leads. The main challenge was getting highly specific leads, because their clients need to meet specific requirements to be eligible for IPOs and the leads need to hold key decision making positions within their companies.
Paid Advertisements with Adwords
Create ads with relevant ad groups and searchable keywords to convert traffic into leads.
Google Display Network Strategy
Target Google display ads at relevant audiences to convert traffic into leads.
Linkedin Advertising Strategy
Develop a robust LinkedIn Advertising strategy to target prospective clients.
3. CONCEPTUALISING & PLANNING
Since i-Global is a B2B company and required a very specific audience to target their ads at, we developed a comprehensive digital strategy that will succinctly target i-Global’s desired clientele.
We started by identifying our audience – people who were able to make executive decisions within their companies.
4. THE DIGITAL STRATEGY
To get qualified leads, we started with Google Adwords advertising to reach audiences actively searching for IPO services. We then advertised on the Google Display Network with highly selective targeting to reach a wide audience, and we also used Linkedin advertisements to show ads to other businesses. Across all channels, we deployed ads with different value propositions to attract audiences from a variety of angles.
A. Paid Advertising Through Google Adwords and Display Network
B. Linkedin Advertisements for Precise Targeting
C. Landing Pages to Attract and Convert
5. ADWORDS SEARCH NETWORK ADVERTISEMENTS &
GOOGLE DISPLAY NETWORK ADVERTISEMENTS
To help i-Global find more clients online, we used Adwords to target audiences actively searching for IPO services, and creating several ad groups with highly relevant keywords and ads so we can maximise conversions and minimise spending.
To reach a wider audience, we also used Google Display Network ads with highly selective targeting to advertise across Google’s partner sites.
6. LINKEDIN ADVERTISEMENTS
Since reaching the desired audience was one of the main challenges, we also leveraged the sharp targeting capabilities of LinkedIn Advertising to target people holding decision making positions such as C-level executives, business owners, entrepreneurs and more in businesses.
7. LANDING PAGES
To convert traffic into leads, we designed an attractive and comprehensive landing page to convince the visitor to sign up for a consultation. Using clean, elegant designs, strategically placed call-to-actions and excellent copywriting, we ensured that our landing page was optimised to drive conversions.
Increase In Conversion Rates
OUR CLIENT’S OWN WORDS
Director/Investor, i-Global Holdings Ltd
“Initially, we were not sure whether digital marketing would work for our industry as our clients have to meet very specific requirements. However, Jackie and her team have proven to be successful in driving highly qualified leads which meet our objectives. Jackie is truly knowledgeable in the digital marketing field and we were also impressed by the team’s proactiveness in developing new strategies and managing the campaigns.”