21 Oct 2025

The Rise of Chatbots in Social Media Marketing

If you’re into futuristic shows and books, then I’m guessing that you’re no stranger to the cool imaginings of writers from the past and how their visions primed us to expect flying cars by now. Still, the “imagined” future’s not as distant, with more and more manifestations of yesteryears’ visions being invented nowadays. One such manifestation? Chatbots.

Chatbots have gone a long way since their early days. Yes, we still have scripted messages and many capabilities are still getting developed, but they are no longer limited. Advancements in Artificial Intelligence (AI) are opening more opportunities for this technology, leaving us with more intelligent, more conversational, and at times, even funny chatbots.

And this is why many marketers are using its benefits to promote their products and brands online.

In this blog, we’ll take a closer look at chatbots and how they’re changing the way we market products online. We’ll give you the lowdown on chatbot technology, its benefits to marketing, especially online, and show you some cool examples of chatbots in action.

Let’s get right into it!