21 Oct 2025

How to Automate Your Business for More Growth This 2023

Many marketing forecasts identify automation as one of the best things businesses can do right now and for various reasons. And if you think about it, it just makes sense—we move in a highly digitized world where information comes at a breakneck speed and where doing tasks in the shortest possible time ever is not only rewarded but also revered.

Organisations cite automation as their “most up-to-date approach for innovation”, according to Smartbridge.

Although this heavy reliance on technology concerns many people (there is a growing assumption that automation will eventually replace human labourers), automation actually seeks not to boot humans out of work but make their actual work even more productive. It plays a crucial role in the improvement of work in general, as automation generally frees people from doing mindless, repetitive, and low value work; and the available time can now be reserved for more in-depth, creative thinking that drives scalability and benefits the brand or company in the long run.

Here’s how to automate your business to drive more business growth in 2023: