28 Oct 2025
7 Tips to Increase Post-holiday Sales with Facebook Ads
The holiday season is here! Do you know that the average consumer continues shopping even after the festive season is over? So be sure not to miss out on the post-holiday spendings that consumers make too. For example, the average American consumer continues to spend $88 in January 2016, even as he/she spends $99 in December.
Here are 7 tips on how you can increase your post-holiday sales with Facebook Ads.
Tip #1: Include a “discount on next purchase” FB promotion.
Consider doing an advertisement that includes a certain attractive percentage discount on the next purchase.
For instance, you can encourage your customers to shop in December/ before Christmas so that they can get a 50% discount off for the next purchase, and the offer expires before the end of January. This would help your company ride on the trend of sustained high spending post-holiday season.
Tip #2: Offer exclusive “Facebook only” promotions.
Consider running a holiday-related promotion on your Facebook platform and then use Facebook ads to highlight these promotions.
The benefit of doing this is that your customers can be made aware of the various conversations and discussion that is happening on your Facebook. If you have a Facebook for Businesses account, you can also do more focused targeting of the customers by targeting viewers according to countries, age group, gender, and similar pages they also like.
When your advertisement expires, the data you receive will also be meaningful for your reference and analysis, because it is just one Facebook portal. From there, you can then plan future strategies for social media engagement.
Tip #3: Reward Mobile Shoppers.
Mobile shopping is getting more and more popular, so it might make sense to have Facebook Ads specifically targeted at mobile shoppers. For instance, encourage shoppers to do a “check-in” at your retail stores via their phones to get a complimentary discount. Such initiatives will be popular with loyal customers.
Tip #4: Follow up on abandoned shopping carts.
According to Baymard, the 2016 average shopping cart abandonment rate is 68.81%. It is no secret that abandoned shopping carts cause online retailers so much anguish.
Headline your advertisement “your cart is waiting”, and use the “Facebook custom audience” feature when creating the ad. To remind your audiences of the positive festive mood that just past, decorate your advertisement with images that remind you of Christmas or Boxing Day.
Tip #5: Keep FB marketing efforts going until 31st December–don’t stop just because Christmas is over!
It is a mistake to assume that your customers stop spending right after Christmas–actually, there’s still Boxing Day, New Year’s Eve, and the whole of January! So, be persistent with your marketing efforts even after Christmas is over.
There are usually hidden opportunities. When people feast or party too much over Christmas, they might want to stay home or indoors after Christmas. This usually means more time on the internet and social media, so do continue your Facebook marketing activities in the days even after Christmas or Boxing Day!
Tip #6: Run a post-holiday FB contest just for the heck of it.
This is to keep consumers engaged even after the holidays. It is possible to be really creative with your post-holiday contests though.
Most people eat or drink too much during the festive season. If you are a beverage company, run a contest with the giveaway of Diet Coke. If you are a fashion company, run a “win a bikini” giveaway to encourage people to exercise and look good again!
The idea of such contests can be to increase brand awareness and general community goodwill and engagement. Facebook Ads can then be used to draw attention to such contests.
Tip #7: Launch a new product or service post-holiday, and use Facebook Ads to announce it.
Product launches are great ways to start the new year and draw attention to your brand. If you have a product launch planned just right after the festive season, be sure to advertise and angle the new promotion as a “new year, new beginning”. Copywriting with the word “new” tends to attract attention and drive leads to your website or social media page.
We hope you have found today’s post useful.