Today’s post is on the 5 ways content marketing contributes to thought leadership. Enjoy!
What Is Thought Leadership?
In today’s increasingly competitive landscape, it is more important than ever to stand out from your peers. Thought leadership is important to show that there are sufficient perceived benefits for the premium prices your prospects might pay. This is especially so in service marketing where premium service can be hard to price and even harder to value. Via thought leadership, a service provider can show his/her ideas, innovation, values and mission.
Content marketing is a great way for anyone to establish thought leadership in any sphere of influence. By establishing oneself as an authority in that field through useful content, one gains respect and social capital from his/her peers. Of course, that is after one overcomes the challenges of content marketing.
Here are five ways how great content marketing contributes to thought leadership:
Benefit #1: Content Marketing Helps You Secure A Niche In The Market
Content marketing helps the brand establish a clear communication strategy towards a unique selling point. This can be aided by telling the brand’s story in an interesting and innovative manner.
When content marketing is part of the funnel of conversion, content marketing can convert leads smoothly into sales. To do this, it is important to spend time researching about how the brand can fill any form of market gap. Once the company shows specialised knowledge in the niche area, it is very likely that people will recognise this sooner or later.
To create content with low bounce rates, focus on content with longevity (such as pillar posts). Be sure to define your audience well and know the buyer’s persona to detail.
Benefit #2: Content Marketing Opens Doors For Future Opportunities
Sometimes an industry might be very new and fast-moving. This gives more importance to content marketing if a brand wants to establish thought leadership–because well, there is no known or established leader yet.
Therefore, content marketing opens doors for future opportunities or working relationships. As a company creates more articles or videos, more audiences have the power to access such media and thoughts.
Benefit #3: Content Marketing Keeps Your Brand Fresh And Top Of Mind
Consistent content marketing has the massive potential to create a tribe around a particular brand or person.
The key here is consistency. Content marketing has the ability to keep a brand fresh and at the top of mind of the community. This is especially so when people seek opinions and directions on trends and current affairs. Since people are looking for experts to follow as they do not want to be “wrong”, regular content marketing will help people remember you better.
Benefit #4: Content Marketing Cultivates Relationships
Successful leaders do not say that they are leaders, they show that they are leaders. In addition, sometimes leadership is thrust upon people. When that happens, content marketing can then be used to inspire trust and confidence in the leader.
One of the methods of “showing” is via writings (of the ideal content length), pictures, documentation of events, infographics or videos. As more people are exposed to a particular thought leader via content marketing, this might trigger a bandwagon effect–a growth that is non-linear.
Therefore, content marketing is relationship cultivation. It is the consent to follow and the continuity of content marketing is the consent to lead.
Benefit #5: Great Content Marketing Feeds Off More Success
Lastly, content marketing is a process that feeds off a healthy circle of even more success and respect for the brand as a thought leader.
When the brand embarks on consistent content marketing, the SEO and social media presence will improve. As this occurs, great content marketing will spark a circle of even more success for the thought leader. Therefore, the key here is consistency, a sales conversion funnel and a keen awareness of how to do digital marketing.
On A Parting Note: Content Marketing And Thought Leadership Go Hand In Hand
The above are the five ways content marketing can contribute to the greater success of thought leadership. In an era where many are followers, thought leadership has become even more important for commercial success.
What should come next in your social media marketing plan? Community marketing is easily mistaken for content marketing, and knowing the difference between community marketing and content marketing can turn a good marketing plan into a great one!
We hope you have enjoyed this post today! We love to hear from you –Feel free to leave a comment.