TCM Mobile Spa
TCM Mobile Spa prides itself on providing mobile Traditional Chinese Medicine treatments to their clients. The brand needed a logo that appealed to the general persona type of their market, which are busy “women on the move”.
The chosen font incorporated the clean, lilting swirls that resonate with modern women. The leaves are suggestive of natural treatments, while the round organization that binds the whole design together represents the spa’s mobility. The colors were also intentionally chosen to reflect the natural products utilised in their treatments.