Premier Elements is a design brand that offers bespoke furniture for office, commercial and retail interior spaces. Established under Singapore’s leading lighting company, Flair Illume, they wanted to create a website that will highlight the elegance and class that is unique to their company.
Services & Tech
BRIEF & CHALLENGE:
Each one of Premier Elements designs marries aesthetics and functionality. They onboarded Amber Creative team with the intention of creating a branded website that attracts their target market as well as entice website visitors through their portfolio. They envisioned a website that doesn’t skimp on the aesthetics and functionality, but rather pools together the best elements of their brand and services. The key challenge was to strike a right balance by creating a website design that properly reflects their unique streak of functional elegance while also embodying the characteristics of a good website—accessible, with easy navigation features and well-formatted.
SOLUTION & OUTCOME:
The Amber Creative team worked closely with Premier Elements and did an intensive review of their brands to discover what makes each of them unique. The design we settled with concurs with an easy navigation feature. The dark colour scheme used overall, as well as the splash of a more pronounced yellow hue, impresses a strong correlation with elegance and class—two of the most distinguishing features of Premier Elements. The clean, superior design is also reflected on the typeface which is composed of clear, slim and legible lines that doesn’t take the attention away from the more important website elements.
Premier Elements’s website was designed to highlight the unique feature of their brands and drive more interest into their services. Photos of their brands and impressive designs welcome each website visitor. The well-formatted website structure ensures visitors’ easy movement along each of the sections. Finally, the important call-to-action buttons are placed strategically to encourage visitors to find out more about the brand.
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