As Singapore’s leading organic facial bar, Kew Organics is dedicated to transform the skin through a marriage of nature and media-aesthetics technology. It operates across 4 outlets - Cluny Court, OUE Downtown Gallery, Clark Quay Central and Everton Park.
Services & Tech
Kew Organics aims to promote its facial services more effectively by reaching out to greater audience via Facebook advertisements. With limited digital marketing knowledge and expertise, generating leads on their own has been a challenging feat for the company.
We started with a meeting with the marketing team to understand what was currently done to promote their facial services and the key issues they have encountered with. They were looking for a marketing solution that would generate more leads and establish greater online presence for them.
With that in mind, we came up with a digital strategy for them that uses social media advertising to target the demographics and locations they desired. A landing page was also designed to increase customer conversion.
In addition, we assisted the client in producing videos from scratch. The video productions included the development of storyboards that highlight the key benefits of their respective facial packages, on-site filming and editing of the videos. The videos were used to promote their packages via Facebook advertisements.
The main objective is to position Kew Organics as a premium organic skincare brandand reach out to people who are interested to try out their facial services by enjoying a promotional price as a first-time customer. The videos produced bring out the exceptional facial services provided by Kew Organics by highlighting various unique selling points of the brand. We focused on Facebook Ads as it allowed us to define the target audience by interests, demographics, locations and through retargeting to include past web visitors. By using Kew Organic’s existing customer list, we were also able to target lookalike audience who are similar to the interests and demographics of their existing clients. All traffic were channelled to the campaign’s landing page that qualified and captured them as warm leads.
Generate Traffic Through
Facebook & AdWords Marketing
Landing Page To Attract
Reaching The Desired Audience
We crafted multiple types of Facebook ads, highlighted the promotion, benefits and pain points of the target audience. By comparing the effectiveness between an image and video ad, we were also able to reduce the cost per conversion by optimising for the better performing creative within each target audience. We also leveraged on Instagram feed and stories to maximise the conversions.
Converting Clicks Into Leads That Matter
Using a classy, simple and chic design and strategically placed call-to-action buttons, we ensured that our landing page embodies Kew Organic’s values while optimising the page for conversions.
BRIEF & CHALLENGE:
Juz Interior had been running their own marketing campaigns but to little success. Frustrated with the results, Juz Interior decide to get help with digital marketing expertise Amber Creative. The challenges were to seek Juz Interior’s unique points and help them stand out from their competitors, generating leads and maintaining its cost per acquisition within their budget.
SOLUTION & OUTCOME:
Our objective was to drive conversions and improve search visibility. Before running the campaign, our team began by creating a high-converting landing page, highlighting Juz Interior’s unique selling points with compelling imagery and copy together with strong call-to-action buttons. In addition to creating a landing page that converts, pointing the ads to the right audiences is an equally important part of the puzzle to generate quality leads. This was done in conjunction with creating Google Search Ads to enable Juz Interior to be visible when people searching for renovations. During the campaign, ad angles were constantly adjusted and new audiences were tested to bring in new customers into the sales funnel.
4. Post Production
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